http://www.brandingsuccess.net Business Marketing, Advertising, Product Identification, Branding, Logos Fri, 16 May 2008 17:19:48 GMT Article Site Master Version 3.0 http://blogs.law.harvard.edu/tech/rss http://www.brandingsuccess.net/Brand-Love/38 Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?" Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/Brand-Name/40 Promptly upon receiving my layoff notice from my position of nearly eleven years, I decided I needed to venture out on my own. I formed a limited liability company and named the concern after my name. Why? Because my name was more known than what I did. I possessed a lengthy work history as an accomplished technical writer but mostly everyone I dealt with in and out of my company knew me more by my name than by what I did for a living. Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/Are-Brand-Worthy/6 While out speaking on branding, the question that I hear most is "How do I know if my business or service is brand material?" With businesses opening left and right, and more and more closing each year, I'm glad there are smart business owners open to understanding the issue. Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/Brand-Love-2/37 Why? Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/Do-What-Works/103 You'd be hard pressed to find someone in the US who doesn't know the company behind that question. Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/McDonalds-Supply-Chain-Potatoes/158 McDonald's has even other things to consider. Its franchisees need to realize economies of scale to pay the extra franchise fee, royalties and price for the potatoes that make the French Fries. If the McDonald's made a deal long ago to help Ray Kroc's personal friend expand the production of his potato farm, in turn for loyalty to sell to McDonald's, then that is totally fair (speaking of Simplot of ID). Even if, McDonald's pays 2 cents more per potato now. You see, the potato farmer is reaping the rewards for helping Ray Kroc in the beginning; build the McDonald's brand name. Building a brand name is the most important thing that McDonald's has today. Sometimes, accounting irregularities do not take in consideration future market domination, marketing strategies, brand name building, and loyalty of partnerships, co-brands, team members and vendors. What we should understand is that anytime you are building a prototype, or trying out a new system, you must reward for potential success. By doing this, with what ever means is possible is important. You have to reward your team. Your team consists of much more than just employees, Just stockholders, and partners. Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/Go-Ask-Alice/120 "If you don't care where you are going, it doesn't make a difference which path you take." Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/Business-Image/80 Image and cleanliness were issues brought forth by some of the leaders of Franchising, such as Ray Kroc of McDonalds and Tom Monhan of Dominos Pizza. That tradition in franchising helps build brand loyalty and shows respect and pride in your work. When Fred Smith started Federal Express, now simply Fed Ex, re-named by the customers, he showed respect by insisting that all delivery vans be pressure washed nightly. If you look at the manual for a Starbucks, 1/2 of it is not how to make coffee, it is about customer service, cleanliness and image. Why? Respect for the customers, employees and Brand Name. Obviously many in business do not believe in image and few in Brand Name. You should in your business. So many of our competitors over the years did not, beating them in the market place was easy. Many times the independent mobile detailing outfits or mobile truck washing companies we competed against did not have a name on the vehicle or trailer the used in the business. Many had not even painted their rigs? Any color really. Heck, they could just paint it white with a blue stripe and put Plain Wrap-Pressure Washing. Anything is better than nothing, but image is important to your business too, any business really. Not only does it degrade the entire industry full of reputable practitioners but also it is degrading to the individual business and their customers when a practitioner fails to maintain a proper image. Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/Santa-Brand/188 Why does Santa's brand remain so strong? Because Santa is: Wed, 12 Jul 2006 04:00:23 GMT http://www.brandingsuccess.net/Ways-Reduce-Postage/218 2. When you advertise, state the price of your product and add Plus Postage  e.g. "A DOZEN AND ONE WAYS TO REDUCE POSTAGE" $1 plus stamp or SASE (self addressed stamped envelope). When inviting inquiries always say "For information send SASE". Wed, 12 Jul 2006 04:00:23 GMT